Thursday, 6 August 2015

Poster Developments

Over the past few days, since Tuesday's class critique, I have been working on developing each one of my three posters. A lot of the changes that were suggested at the class critique I have changed, as well as making a few compositional changes to my posters. Along with these changes, I have focused more on getting horizontal relationships between the three posters, while working with an identical grid system on each individual poster. I also began working on some micro details like the tracking of the text, leading, and the individual kerning of certain letter froms. I have attached the three developed posters below:



For the above poster, I made quite a lot of significant changes, which are quite obvious, with the main one being to the overall composition of the page. Instead of opting for one large donut graph and two medium sized bar graphs, I changed the sizing of the graphs and visually interpreted the data slightly different, so that it would create a more appealing, asymmetrical layout. The layout of this poster has a whole lot of horizontal relationships with the other two posters as well. 


The main changes I have made to poster two, involve switching the placement of the donut and bar graph, as well as playing around with the scale of the graphs, in order to more effectively utilize the negative space. Instead of using a green colour in the top horizontal bar graphs, I have opted for a striped pattern, which makes it easier to realise that it is representing a combination of School of Art and the School of Design.


Poster three has a similar appearance in terms of layout, although I played around with the scale of the main donut graph, as well as adding in a horizontal bar chart at the top of the poster to create more distinctive relationships with the other two partnering posters. Again, I have traded the green colour for the striped pattern, which helps tie together the School of Art and the School of Design and visually represent the College of Creative Arts.

Overall, there have been quite a lot of significant adjustments following Tuesday's class critique, and I have been working steadily to continue refining each macro and micro aspect of the poster set. Later tonight, I am going to print each poster out at A2 size, so that I can see how they will look in full scale, and this will make it easier to see what needs changing, as it looks a lot different blown up to full scale in comparison to on a laptop screen. Overall I'm really happy with how these posters are developing, and I feel that I am making steady progress towards a quality final outcome. I'll continue to update my blog with further developments and critiques.

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